No one said ad tech wasn't complicated. If a brand like Pepsi pays $10 to run an online ad with The New York Times, a rational expectation is that the media company gets to pocket the majority of revenue, with ad-tech vendors taking a small fee for processing the transaction. But in some cases, media...
Another Study Shows How Drastically Publisher Revenue Is Being Swallowed by Ad-Tech Fees
AdWeek - 9 Mar 2022 17:19
No one said ad tech wasn't complicated. If a brand like Pepsi pays $10 to run an online ad with The New York Times, a rational expectation is that the media company gets to pocket the majority of revenue, with ad-tech vendors taking a small fee for processing the transaction. But in some cases, media...
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